The Market2Win Simulator is a powerful educational platform designed to teach strategic marketing and Key Account Management (KAM) through immersive, team-based competition. Endorsed by Professor Malcolm McDonald, this simulator allows students and professionals to engage with real-world scenarios, develop commercial strategy, and refine their decision-making in a safe, structured virtual environment.
Developed by Edmund Bradford and used by universities and businesses around the world, the simulator aligns closely with Malcolm’s strategic frameworks and includes planning tools from his bestselling work, “Marketing Plans: How to Prepare Them, How to Use Them.”
Key Features
- Real-time multiplayer simulation — teams compete against one another, not against bots
- Deals with real strategic issues — e.g. new competitor products, market downturns
- BCG and Directional Policy Matrix (DPM) charts built in for portfolio analysis
- Performance dashboard includes sales, margin, profit, market share and customer metrics
- Templates include Malcolm’s full marketing plan structure (editable in-simulator)
- Customisable to suit specific industries, disciplines or classroom sizes
What It Teaches
- Strategic market planning and customer insight
- Value proposition development and competitive positioning
- Performance tracking, adaptation, and implementation strategy
- Cross-functional teamwork, leadership and commercial responsibility
Key Benefits for Institutions
- Improves strategic understanding across marketing, business and sales disciplines
- Boosts employability through real-world skill development
- Delivers consistent, scalable training to larger cohorts
- Creates opportunities for executive education and B2B engagement
Quote
“Market2Win has an excellent set of tools and programmes for delivering real professional marketing in organisations.” – Professor Malcolm McDonald
Download the Simulator Overview
This summary outlines the experience and structure. The full PDF includes screenshots, teaching applications, and contact details for academic and commercial licensing.