Professor Malcolm McDonald

A world famous name in marketing and key account management

I have devoted most of my working life to the fascinating subjects of marketing and key account management. 

To that end, I have written or co-written over 50 books, and hundreds of articles. I have also worked directly with hundreds of companies and spoken at countless events. I have collaborated with hundreds of academics and taught thousands of executives and students worldwide. 

I am Emeritus Professor and the former Deputy Director of Cranfield University School of Management.

I am a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and I have a PhD from Cranfield University.  I also have a Doctorate from Bradford University and from the Plekhanov University of Economics in Moscow. 

My extensive industrial experience includes a number of years as Marketing and Sales Director of Canada Dry and several years as Chairman of Brand Finance plc.

I have worked with the operating boards of the world’s biggest multinational companies, in most countries in the world, including Japan, USA, Europe, South America, ASEAN and Australasia.

I also work extensively with CEOs and Directors of Small Medium Enterprises (SMEs) and have hundreds of references from them saying how attendance at his Masterclasses has changed their business and personal lives for the good.

My books include the best selling series on marketing plans which have sold over half a million copies worldwide. The 9th edition, “Marketing Plans: Profitable Strategies in the Digital Age” was published in 2024.

I am a Visiting Professor at Henley, Warwick, Aston and Bradford Business Schools.

I have also been listed in the UK’s Top Ten Business Consultants by the Times.

My team of experts and I will help you achieve higher profitable growth from better strategic sales and marketing. We are true sales and marketing strategists.