Market Segmentation – A Quick Method
When time and resources are limited, businesses still need to understand their customers with enough clarity to segment effectively.…
When time and resources are limited, businesses still need to understand their customers with enough clarity to segment effectively.…
Many marketing plans fail to deliver measurable value because they lack structure, clarity, or a focus on strategic impact.…
Once the marketing audit is complete, it must be summarised in a way that guides strategic decision-making. In this…
In this in-depth paper, Professor Malcolm McDonald explores the full journey of market segmentation — from its academic roots…
In this foundational chapter from Market Segmentation: How to Do It, How to Profit From It, Professor Malcolm McDonald…
In this foundational piece, Professor Malcolm McDonald explores one of the most critical — yet often misunderstood — pillars…