Develop Your Leadership Talent with Business Simulations
Offered in partnership with Market2Win Ltd
Market2Win platform provides a range of business simulations to teach strategic sales and marketing in an enjoyable, competitive and realistic way. These include strategic marketing games in both B2B and B2C, plus one for strategic/key account management. All the simulations are based on solid research combined with practical experience. Market2Win was a Finalist in the UK Marketing Excellence Awards organized by the Chartered Institute of Marketing (CIM).
Business simulations help to develop the strategic sales & marketing leaders of the future. Market2Win platform has been developed in collaboration with Professor Malcolm McDonald, one of the world’s leading experts in strategic marketing.
Marketing2Win is one of the four games offered. It is a B2C strategic marketing simulation and is used in many leading business schools. In the corporate sector, it is often run in a workshop format. On average, 90% of participants would recommend the experience to others.
Key attendees include:
- Senior executives already in leadership roles.
- Middle managers on a path to senior leadership.
- Sales and Strategic Account Managers.
The objectives are:
- To apply segmentation, targeting and positioning in an engaging way.
- To practice strategic leadership skills across the business.
- To gain alignment around the business strategy.
- To connect day-to-day actions with the business strategy.
- To experience cross-functional, cross-business teamwork.
- To reinforce the importance of strategic marketing in the business.
- To establish and use a common strategic vocabulary and toolset.
Key features:
- It is highly configurable to user needs. We can configure it to address your industry and your specific market/competitive challenges.
- We can represent a large number of markets segmented in the way you see them and use it to help you target the markets of the future.
- The outputs – whether they be plans, tools, decisions, ideas or improved knowledge are easily transferable back into the business.
- It is easy to use, enjoyable and addictive, and can be learned within hours.
About Malcolm McDonald Consulting
The fees will reflect the nature of the training and whether any customization work is needed.
How Does It Work?
- Participants are split into teams. Each team represents the marketing team of a fictitious business.
- There are five businesses competing with each other in the marketplace.
- Each team assesses their situation and market performance, then has to make decisions about executing their current strategy.
- As the game progresses, they are given more insight and more freedom to develop and execute their own strategy.
- All teams compete with each other, not against the computer, for the #1 position in the market.
- Training input and feedback is provided between each round of decisions.
- Deployed in 2-3 days intensive workshop, in afternoons over a week, and/or by web-based learning.