Ten Key Principles for Effective Key Account Management
In this practical and structured guide, Professor Malcolm McDonald presents the “Ten Commandments” of Key Account Management (KAM) —…
In this practical and structured guide, Professor Malcolm McDonald presents the “Ten Commandments” of Key Account Management (KAM) —…
Despite its critical importance in modern B2B markets, Key Account Management (KAM) remains one of the most misunderstood and…
The Market2Win Simulator is a powerful educational platform designed to teach strategic marketing and Key Account Management (KAM) through…
In this reflective yet sharply practical piece, Professor Malcolm McDonald and Diana Woodburn draw from over 14 years of…
This academic paper by Professor Malcolm McDonald provides one of the most comprehensive explorations of the history, evolution, and…
This in-depth paper by Professor Malcolm McDonald and Diana Woodburn is the definitive guide to creating high-quality, strategic Key…