Bringing strategic marketing to life requires more than lectures and theory — it needs simulation, decision-making, and competitive thinking. The Market2Win Simulator, created by Ed Bradford and approved by Professor Malcolm McDonald, offers an engaging platform for students and professionals to practice real-world strategic marketing and sales in a virtual environment.
Teams compete against one another in a dynamic marketplace where they must analyse markets, launch products, develop value propositions, and adapt their strategy in response to competitors and changing conditions. It’s designed to close the gap between marketing theory and confident strategic execution.
Why It Matters
- Marketing simulations improve understanding, retention, and skill transfer
- Participants learn how to adapt strategies based on performance metrics and market feedback
- Ideal for undergraduate, postgraduate, executive education, and KAM training
Key Features of the Simulator
- Strategic focus: multiple markets, multiple products, and real-world disruption scenarios
- Live competition: players work in real teams, not against bots
- Performance dashboard: track sales, margin, market share, value proposition strength, and profit
- Visual tools: BCG and Directional Policy Matrix charts for segment analysis
- Editable planning templates: including Malcolm McDonald’s strategic marketing plan format
Key Benefits for Students & Institutions
- Boosts employability through confidence in strategic marketing concepts
- Teaches planning, leadership, and analytical thinking in a realistic setting
- Enables institutions to differentiate their curriculum and scale education to larger cohorts
Insight
“Market2Win has an excellent set of tools and programmes for delivering real professional marketing in organisations.” – Professor Malcolm McDonald
Download the Simulator Overview
This summary outlines the purpose and structure, but the full document provides screenshots, practical use cases, and insight into deployment across academic and commercial settings.